AuStar Gold Case Study

Corporate Showcase

The Challenge

Barclay Pearce Capital first started working with AuStar Gold Limited (ASX:AUL) in March of 2020, when the company was in suspension on the ASX. We were impressed by the corporate vision, but realised that the company still had a way to go before achieving their goals. After conducting thorough analysis, we understood that AUL had the potential to become the next mid-tier gold producer in Australia.

AuStar had a very strong corporate strategy, however, the company needed guidance to reach their long-term goals. Barclay Pearce Capital decided to work with AUL after analysing their capital requirements, and realising the opportunity that was available. We believed that AUL could leverage additional capital to acquire strategic assets and develop their advanced high-grade gold portfolio through the use of 21st century technology.

Our Solution

To fuel their expansion, we raised a $1.4m Convertible note (April 2020) to fund regional exploration drilling at Morning Star and for future corporate growth initiatives. This transaction was followed by a $1.96m Private Placement alongside an Entitlement Offer (September 2020) with attaching options. This capital financed the improvement in operations of its Morning Star mine and further regional exploration of their tenement portfolio.

The Outcome

Since BPC was mandated, the company has experienced significant growth with the share price increasing by approximately 43.5%. Alongside this, AUL has recently secured strategic investments from a number of international institutions, highlighting its strong position in the capital markets.

Moving forward, AUL is ideally positioned to benefit from recovering equity markets and soaring gold prices.

The Challenge

As the share price started rising, AUL needed to strengthen their digital presence in order to connect with a wider investor audience. 2020 has proved to be a progressive year for the company, which highlighted the fact that their existing communication channels were insufficient and needed to deliver a more comprehensive digital reach. Since COVID-19 appeared, our world has been forced to embrace digital communication as the norm. As a result, AUL's existing messaging became harder to find. Today's consumer is digitally savvy with high expectations for companies and their efforts to be easily accessible. That's when the AuStar Gold board turned to our in-house Marketing, IR & PR team for a robust solution.

The Solution

To establish a comprehensive digital brand presence, the BPC Marketing, IR & PR team has worked alongside the AuStar Gold board to build their brand community and enhance their brand positioning. We achieved this by utilising our proven strategy blueprint, where we built AUL a brand new website, set up supporting SEO tools and kick-started their social media channels with a simple yet effective content marketing strategy. We then put the entire AUL digital presence under a public spotlight by featuring their Chairman, Philip Amery on a panel-style video commenting on the price of gold during COVID.

The Outcome

The amalgamation of all the different elements included in our digital strategy, resulted in the steady growth in digital traffic, overall brand awareness and an increase in the AUL share price. Today, the ongoing campaign efforts from our Marketing, IR & PR team are generating new subscribers and followers across the AuStar Gold website and social media channels.

Barclay Pearce - The right people with the right solutions make for brilliant results.

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Barclay Pearce Capital Management Pty Ltd is the holder of an Australian Financial Services Licence (Number: 503261). The information provided on this website is general in nature only and does not constitute personal advice. The information has been prepared without taking into account you or your company’s objectives, financial situation or needs. Before acting on any information on this website you should consider the appropriateness of the information having regard to your objectives, financial situation and needs. You should seek independent financial advice and read the relevant disclosure statements or other offer documents prior to making an investment decision about a financial product. The material contained on the website is for information purposes only and should not be construed as an offer or solicitation or recommendation to buy or sell financial products.

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AuStar Gold ~ Case Study

The Brand

Corporate Showcase

The Challenge

Our Solution

The Outcome

140%

Increase in Share Price since mandated

$5.36M

2

Marketing, IR & PR Showcase

The Challenge

The Solution

The Outcome

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For more information contact

Jai Ayoub

Barclay Pearce - The right people with the right solutions make for brilliant results.