The vital role of a General Manager within a corporate finance firm

Operations 101

When it comes to managing a corporate finance firm, an efficient General Manager (GM) is crucial for business success. The GM holds responsibility for overseeing the day-to-day operations of a company and ensuring that goals and objectives are being met. The GM usually manages financial operations, such as analysing, reporting, and budgeting, as well as managing the firm's staff. Any clients or stakeholders the business encounters are through the GM, as it is their responsibility to build and maintain relations. A GM creates efficient processes throughout the business by implementing creative solutions to any areas in need of improvement. Here at BPC, Cassandra Allen manages these responsibilities, in order to maintain our smooth-running operations.

Developing and implementing strategies

One of the most critical roles of a GM is to develop and implement strategies that achieve the company's financial objectives. This includes increasing revenue and profitability and reducing costs. Cassandra is responsible for identifying growth opportunities and risk management at BPC, as well as implementing policies and procedures for smooth running daily operations. These policies and procedures aim to increase efficiency on an individual and team basis.

Managing staff

The GM in a corporate finance firm is responsible for managing the staff. This includes hiring, training, and performance evaluations. This ensures that the company is staffed with skilled professionals who contribute to the company's growth and success. The GM also provides support to all staff to help teams achieve their objectives. They also enable staff to offer personal feedback to the company to improve processes. This ultimately improves staff morale, performance and thus, efficiency.

Investment opportunities and regulatory obligations

The GM is also responsible for identifying and assessing any potential investment opportunities. Analysing financial data and market trends to develop investment strategies is crucial towards growing business success. This also ensures that the firm is making beneficial investment decisions. When making these decisions, ensuring that the company complies with regulatory requirements and ethical standards is essential. Cassandra works with legal teams to ensure that the company meets legal obligations and that employees work with the correct ethical standards.

Client and stakeholder relations

Finally, a GM is in charge of building and maintaining client and stakeholder relationships. At the forefront of BPC, Cassandra is usually the first person of contact with any client or stakeholder. This involves participating in networking, negotiations, and remaining up to date on industry trends, key events, and regulations.


To learn more about why the general manager is vital for business success within a corporate finance firm, follow Cassandra Allen as she explains her experiences as a GM at Barclay Pearce Capital.