The company has a market-leading position as an Australian provider of employee and consumer engagement programs for medium-to-large companies with over 20 years of continuous operations.

My Rewards has grown to become a major digital marketing business connecting more than 4.6 million customers and 100+ corporate clients with access to over 4,500 product and service suppliers.

Read the conversation:

Sally A Illingworth:

"Today we're joined by My Rewards International for a conversation about the company’s strong market position, evidenced by the recent initial public offering. Following 20 years of demonstrated experience in developing cloud-based rewards, recognition and loyalty programs for corporates and consumers, My Rewards now connects more than 4.6 million members with more than four and a half thousand suppliers globally.

Joining us today from My Rewards is Chairman, David Vinson and Managing Director, Maitreyee Khire. Maitreyee you've served the company for more than a decade, are a key shareholder, and have been at the helm of the company for the last four years.

Following the race in IPO, how do you feel when reflecting on your journey with My Rewards and achievement in leading now an ASX listed company?" 

Maitreyee Khire:

"Sally I have to say I'm super excited. It has been a very, very, very good time. Sorry about the ‘verys’, but yes, a very good time growing with the company. I started with the company in 2010, I was just studying at that time and started doing two hours a fortnight selling tickets at our corporates and from there to going into a management position.

Now being the managing director has been a very exciting journey. The team, the board, our staff and also our clients have always been very supportive of giving somebody a chance and supporting them through the journey. And I'm very lucky to have that support from the board and the team to be doing this."

Sally A Illingworth:

"Yeah. And I think there's no doubt that you've seen the company transform quite drastically over the last 20 years. And not only is that exciting, but I think it offers a substantial amount of value to the business as well, having you in a very important leadership role."

Maitreyee Khire:

"Well thank you for saying that. Yes I have seen the business go through a significant transformation since I started, and it has worked out well. We have seen clients trust us on a global platform. We have seen our consumers be happy with us and interact with us and engage with us more. And this IPO is basically showing that yes, we are ready to leap into the next phase of our journey."

Sally A Illingworth:

"Speaking of the next phase, David, as the company works through its third decade in business from a strong market position, where do you see My Rewards in five to ten years from now?"

David Vinson:

"So Sally, we've got a very much a growth roadmap that we put out. First of all, recently we acquired as part of the IPO company called Perks Rewards. So that's our first acquisition as part of the listing. We would obviously post that into the future, look at other synergistic acquisitions, which bolt on where we can take advantage of either a larger member base or plugging our technology to accelerate the growth of that company. So that's certainly one growth path. 

We are on the global stage. We've signed a, which is a major contract and very exciting one for us, Ria Financial. And that will see us in up to 26 countries over the coming 18 months. And with that, it allows a significant global growth of our business, where we can look at other products and services in selected countries, whether it be employee benefits, member benefits, or indeed even our consumer program.

So the global growth is set, where with under a contract, we can see what we're doing over the next coming years. And obviously we would want to leverage off that and look for other large clients like Ria, where we have a validated, globally accepted software that allows for loyalty reward programs to be run.

So that's a definite, big plus going forward. And thirdly, looking how we can grow the base in terms of member numbers and as I mentioned before, transaction volumes and margins to help grow the business. So we definitely have a set out strategy going forward and very excited that the IPO is the first part of that. With the funds that we would raise from the IPO, we can start that process and look forward to delivering more value to shareholders as we grow the business."

Sally A Illingworth:

"Yeah, certainly exciting that the third decade is well underway now. Maitreyee, it’d be great to hear from you quickly around the value that My Rewards’ acquisition strategy offers to your customers, existing customers."

Maitreyee Khire:

"With the acquisition strategy, it adds two things - One, we can get access to new suppliers that we don't have on board, and also potential technology that can bolster our existing platform.  And that means that we can serve our customers and our corporate clients much better and offer the retailers a wider network of consumers to reach out to."

Sally A Illingworth:

"Thank you to David and Maitreyee of My Rewards for joining me today. For further investment opportunities about My Rewards, please contact Barclay Pearce Capital. Thank you."

Maitreyee Khire & David Vinson:

"Thank you, Sally."

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