The company has a market-leading position as an Australian provider of employee and consumer engagement programs for medium-to-large companies with over 20 years of continuous operations.

My Rewards has grown to become a major digital marketing business connecting more than 4.6 million customers and 100+ corporate clients with access to over 4,500 product and service suppliers.

Read the conversation:

Sally A Illingworth:

"Today we're joined by My Rewards International for a conversation about the company’s strong market position, evidenced by the recent initial public offering.

Following 20 years of demonstrated experience in developing cloud-based rewards, recognition and loyalty programs for corporates and consumers, My rewards now connects more than 4.6 million members with more than four and a half thousand suppliers globally. Joining us today from My Rewards is chairman David Vinson and managing director Maitreyee Khire.

Maitreyee, I understand My Rewards is a market-leading technology platform, serving employers, employees, and consumers whilst also offering competitive digital marketing solutions. Would you mind telling us about the company's core business and how our office, as I've heard you say a 360 benefit?"

Maitreyee Khire:

"Thank you very much for having us Sally today and you're right, yes, we do provide a 360 solution to our corporates, our employees, and consumers. If you look at the economy, you've got the employees or the workforce on one side, and then you've got the retailers or the businesses on the other side, and we're able to provide loyalty and rewards solutions to engage customers, employees, and any other stakeholders in the business to both the retailers and the businesses alike. 

With the advent of COVID, we can see that many businesses are struggling to retain their employees and also with getting loyal customers and using solutions that My Rewards provide, they're able to generate that loyalty and be able to reward the loyalty that their employees and consumers bring to businesses."

Sally A Illingworth:

"Yeah, I think driving loyalty and creating engagement, particularly in a digital-first manner is becoming incredibly important, particularly throughout the COVID period and David you’ve served as the chairman of My Rewards for more than 13 years. Upon reflection, how would you summarise the company's sustained and successful commitment to taking advantage of market opportunities to create long term business and shareholder value?"

David Vinson:

"Sally, great to be here today. My Rewards has been in business, as you said for 20 years and what we've been very good at is adapting, evolving, and listening to what the market wants to do. So we started literally as a tear-off coupon company, selling to unions and associations and now you see us today as being a leading global provider of tech-based loyalty reward programs.

So through that journey, what we've done is adapt our systems. We've evolved with the technology, be it apps, be it online AI that we've introduced. So what I'm very proud of our company led by Maitreyee is how the staff are all on board on trying to understand how we can make the company better, how we can service the customers and that's been evident by some of the recent contracts we've won, where we've been very nimble and we've allowed the customers to tell us what they want and then we cater to them to give them the solution that suits their requirement rather than being a fixed system, where you get what you get. We actually adapt and evolve and give the customer something that's really good for their end customers and good for us as well and obviously, that's good for shareholders."

Sally A Illingworth:

"Yeah, certainly and I think Maitreyee it’d be good to hear from you quickly in relation to how that sort of technology transformation has been for the company, did it happen quite quickly or has it been progressive over time as you've seen the opportunities coming on the horizon?"

Maitreyee Khire:

"We have progressively adapted to the change that's coming. We have always listened to our customers as David said, and it was very important for us to make that transition. Now while making the transition, you can't just dump your old business and start with a new one just because that's what the market's asking for so we have slowly adapted and transitioned Into this new space."

Sally A Illingworth:

"Thank you to David and Maitreyee of My Rewards for joining me today. For further investment opportunities about My Rewards, please contact Barclay Pearce Capital. Thank you."

David Vinson & Maitreyee Khire:

"Thank you, Sally."

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