Melbourne, Australia: 23 February 2022 - My Rewards International Ltd (ASX: MRI) ("My Rewards”) is pleased to announce that it has won a major tourism client in Asia, Wyndham Destinations Asia Pacific (“WDAP”) and provides an update on other group activities.
New Contract with Major Asian Tourism Group - “Lifestyle by Wyndham”
My Rewards contract with WDAP is to develop and operate a customer rewards program. The WDAP rewards program, “Lifestyle by Wyndham” has been launched in Australia and New Zealand, with the roll-out to extend across China, Japan and Indonesia over the next year.
The 12 month rolling contract with WDAP allows My Rewards to explore new markets and onboard new customers in China, Japan and Indonesia and grow My Rewards’ customer rewards offering. The customers of WDAP will access and engage with My Rewards to transact on the My Rewards Platform which will deliver subscription and transactional income to My Rewards and savings on everyday lifestyle purchases to WDAP customers. The total financial impact of this contract is yet to be determined.
“We are delighted to have secured another blue-chip client in WDAP. We are aggressively expanding our operations and My Rewards is in advanced discussions with several companies keen to customise their employee engagement and customer loyalty programs as they emerge from the Covid-19 pandemic.”
David Vinson, Executive Chairman of My Rewards International
WDAP, a division of Travel + Leisure Co. (NYSE:TNL US$5.1B market cap) is the world’s leading membership and leisure travel company. With a portfolio of nearly 20 resorts, travel clubs, and lifestyle travel brands, WDAP sells to its customers vacation ownership interests and provides consumer financing to approximately 60,000 customers in Club Wyndham South Asia-Pacific region.
Ria Money Transfer International Rollout
The Ria Money Transfer contract continues from the track record of success in My Rewards winning global loyalty and rewards contracts with major global brands. Ria is one of the big four money transfer companies, who is in contract with My Rewards for the roll-out of its own customer rewards program across an initial six countries, with gradual expansion into all of Ria’s markets covering over 30 million customers.
My Rewards’ Digital Wallet
The My Rewards team will soon launch the expansion of its e-commerce platform to include the My Rewards’ Digital Wallet. The Digital Wallet will allow My Rewards to monetise previously unavailable, in-store transactions through a QR-code payment system. Once the technology is completed, company resources will focus on onboarding merchants to the platform for deployment into brick-and-mortar store locations.
Perx Rewards Integration
Following completion of the acquisition of Perx Rewards Pty Ltd (“Perx Rewards”) as previously announced, My Rewards’ attention now turns to the full integration of Perx Rewards into the My Rewards business including the onboarding of major clients such as Australia Post, Australian Catholic University, and Brightday.
Perx Rewards trading as Infinite Rewards, has been operating for over 15 years, providing its ~150,000 members with access to discounts on online retail, travel deals and exclusive access to events. Perx Rewards generated an annual revenue of A$12.65m in FY21.
Read the full announcement here.
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