BNPL services dominate the market with iSentric, Afterpay expansions

 

BNPL is a global phenomenon and I expect will ultimately be available in various guises in any market where there is payments and mobile payments infrastructure"

Martin Pretty, Director of Equitable Investors

As consumers evolve as digital natives in the e-commerce space, BNPL services within Australia have begun their worldwide expansion. AfterPay Touch (ASX: APT) is pursuing the European market and iSentric (ASX: ICU) is bringing this concept to life across Malaysia and Southeast Asia.

 

AfterPay meets the European Union

This week, AfterPay  has seen trade close to $100/share.  It is worth making note of the company's share price of $8.90 in March and now they continue their stride with progressive momentum as AfterPay is valued at $25.5bn. AfterPay purchased the European BNPL service Pagantis that operates in France, Spain, Italy and soon to be Portugal. The expansion is headed to the European Union which the company identified as "...the next logical step" due to the large millennial population, vast fashion and beauty retailers and reliance on debit cards. 

iSentric introduces the BNPL market to Malaysia

Earlier this week, iSentric (ASX: ICU) announced their proposed name change to IOUpay Limited as they realign their brand focus to fintech and digital payments. The focus for this service is surrounding data driven product packaging and BNPL payment processing.

Although cash is king throughout Southeast Asia, "...mobile payments and e-wallets are highly competitive and growing markets, so you can see BNPL being adopted as a product differentiator" says Pretty.

Read Stockhead's full article here.

To learn more about iSentric, the extensive mobile banking and digital payments sphere: